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Sony UK is to sponsor a new award at the Dylan Thomas Prize, with the winner’s novel to be published on its site. It is the first time that the company has published an original novel.
The Sony Reader Award for Unpublished Writers will use e-book formats for the entire process, from submission to publication, and is aimed at unpublished British novel-writers under the age of 30. The winner will also receive £5,000. The shortlist will be released in September, and the winner announced on 1st December 2010.
Omar Gurnah, Reader category marketing manager for Sony, said: “We wanted to take the Dylan Thomas Prize’s ethos of working with young authors a step further by creating a new category to offer Britain’s unpublished writers a unique platform on which to showcase their novel-writing talents.”
Peter Stead, the prize's founder and judge said: "Our commitment has always been to new writing, and this new prize forms a landmark for aspiring authors and marks an exciting departure for the Dylan Thomas Prize."
The longlist for the 2010 Dylan Thomas Prize will be revealed in July. The £30,000 award, which changed from biennial to annual this year, is sponsored by the University of Wales.
Whether the winning novel will be published as a PDF or e-book via a publishing house has not yet been confirmed.