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Sainsbury's signs exclusive deal to sell Joan Collins book
15.08.11 | Lisa Campbell
Sainsbury’s has signed an exclusive deal with independent publisher Constable & Robinson to sell Joan Collins’ new book.
Publishing director at C&R Andreas Campomar said the company hoped to reach a wider audience for Collins’ new title The World According to Joan through the store. The book will be released on 1st September this year, and contains a first hand account of stories about the author’s family as well as her takes on glamour, men, ageing, food and values.
The hardback has an rrp of £12.99 but the supermarket will run an introductory deal offering it for £5. The book will be sold online and in more than 400 of the supermarket's stores.
Campomar said: “It’s wonderful to be able to work with the team at Sainsbury’s who are dedicated to developing their book department. Joan’s thrilled to be teaming up exclusively with the retailer and this initiative will help us to reach an even wider readership.”
Phil Carroll, head of books at Sainsbury’s, said: “Joan Collins is an international icon and a national treasure. To have The World According to Joan exclusively is a fantastic opportunity for Sainsbury’s. The book’s set to be one of our top titles this autumn and one we’re confident thousands of our customers will enjoy.”
In June, Sainsbury’s announced its first exclusive three-book deal with Avon.