Sainsbury’s has grown pre-tax profit by 2.5% in its half-year results as the retailer said its investment in own-brand educational books saw sales increase by a third.
The supermarket today reported group sales including Vat and fuel rose £13.36bn in the six months to 29th September. By contrast, last month Tesco reported a fall in profits.
The retailer said its "commitment to multi-channel retailing and our understanding of digital service businesses" could be seen in its online entertainment offer, which includes the purchasing of a majority stake in e-book company Anobii in June.
Sainsbury’s online business is growing at more than 20%, with grocery orders regularly exceeding 165,000 a week, adding that "in entertainment, we are the only supermarket to grow market share, up 200 basis points to 6.6 per cent in the 12 weeks to 30 September."
"Our investment in own-brand educational books saw sales value increase in this area by a third," the company added.