Sainsbury’s e-books PG Tips promotion

E-books by Sainsbury’s is readying an “industry-first” e-book promotion on PG Tips tea packets.

The supermarket has significantly upped its promotion for the site since launching a 99p e-book offer on selected titles at the start of October.

The new promotion involves offering customers a deal whereby those who buy two PG Tips packets are entitled to a free e-book.

Tim Lennox, Sainsbury’s e-books m.d, said: “The promotion should encourage a quarter of a million people who buy PG Tips a week to visit the website.”