Science Museum to display James novel
An electronic version of Pe...
Teaser campaign from Blackwell's
Blackwell’s has begun...
Accent Press sign KDP author for five books
Accent Press has signed a f...
Ferguson and Redknapp on British Sports Book Awards longlist
Autobiographies by Alex Fer...
CILIP calls for end to limits placed on library e-lending
The Chartered Institute for...
Sainsbury’s e-books PG Tips promotion
21.10.13 | Lisa Campbell
E-books by Sainsbury’s is readying an “industry-first” e-book promotion on PG Tips tea packets.
The supermarket has significantly upped its promotion for the site since launching a 99p e-book offer on selected titles at the start of October.
The new promotion involves offering customers a deal whereby those who buy two PG Tips packets are entitled to a free e-book.
Tim Lennox, Sainsbury’s e-books m.d, said: “The promotion should encourage a quarter of a million people who buy PG Tips a week to visit the website.”