Rochester hired for Pan Mac website revamp

Sophie Rochester, founder of digital site the Literary Platform, has been hired by Pan Macmillan in a web consultancy role.

She will work until early 2012 on collating, developing and curating content for the publisher's website, which is set to relaunch later this year. She will work alongside Pan Macmillan digital director Sara Lloyd, marketing director Rebecca Ikin and editorial director for digital, James Long.

Lloyd said: "We are thrilled to be working with Sophie, who is hugely well respected across the industry. The new panmacmillan.com  will be a place where authors and readers will come together to talk about books. It will also deliver a web infrastructure on which to build and develop a growing range of direct to consumer platforms to support both our established and evolving brands, including picador.com and mykindabook.com."

Rochester previously worked at 4th Estate and Jonathan Cape before joining digital agency GT London in 2000.