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Wimpy Kid for £5 as retailers ramp up Xmas campaigns

24.11.11 | Graeme Neill

Sainsbury's is advertising Jeff Kinney's latest book in The Diary of a Wimpy Kid series as being on sale for £5, as retailers roll out fresh advertising for Christmas offers.

Cabin Fever by Kinney smashed records last week and is heavily discounted from its £12.99 r.r.p. The supermarket is also selling Patricia Cornwell’s Red Mist  (Little, Brown) for £9.49 (r.r.p £18.99), and Jeremy Clarkson’s Round The Bend (Michael Joseph) is being sold for £9.99 (r.r.p £20). It is offering half price or better on all books in the hardback chart. Both the Guardian and The Times carried book advertising from the supermarket.

Waterstone's ran a half page advert in The Times, eschewing any mention of book offers. Instead it ran a quote from Alan Bennett about the value of reading. It said: "The best moments in reading are when you come across something - a thought, a feeling, a way of looking at things - that you'd thought special, particular to you." The advertisement has the strapline: "Find everything from high drama to colourful comedies this Christmas at Waterstone’s."

In The Guardian, WH Smith is pushing a two hardbacks for £10 offer over more than 60 bestselling titles, such as Dannii Minogue’s Dannii: My Style (Simon and Schuster). and Gordon Ramsay’s Great Escape Southeast Asia (HarperCollins).

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