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Redhammer has relaunched children's author Michelle Paver's fansite, The Clan, with a new look and additional features including simultaneous translation which will enable fans from different countries to talk in real time.
Andrea See, who previously worked at Canongate overseeing the Meet At The Gate site, will work as online community manager.
Redhammer founder and agent Peter Cox said: "I was very impressed with what Andrea did for Canongate, and felt that she'd be a terrific fit with Redhammer's ethos."
He added: "Other agencies are busy plundering their clients' digital rights. By contrast, we're busy creating more value for the client, the publisher and the reader. That is the only way for literary agencies to grow in the future."
The Clan, at www.jointheclan.com, will also feature a "wiki" which site users can contribute to, aiming to be the biggest repository of knowledge about Paver's writing on the internet. The site currently has almost one million posts from more than 20,000 members.
Puffin will publish Paver's next series, Gods & Warriors, in 2012.