Random House revives romance imprint as digital exclusive

Random House is to revive its 1980 romance imprint Loveswept as a digital-exclusive list. The e-books will be published in a trans-Atlantic partnership with Transworld in the UK. The development follows the strong growth of romance titles in the digital realm, with Amazon earlier launching its own Kindle-based romance list.

The programme will comprise of original, newly written e-books, as well as Ballantine Bantam Dell romances and classic Loveswept titles. The program launches with eight titles in August, and continues with one new e-only release monthly in the autumn. The imprint will use the original tagline: “Love stories you’ll never forget by authors you’ll always remember.”

In the US, the launch is backed with a dedicated website Romance at  Random, complete with the Random logo redrawn in pink. In the UK, Cat Cobain, publishing director for women's fiction, will oversee the activity. In the US vice-president and associate publisher Gina Wachtel and editor-at-large Sue Grimshaw will take charge.

The original list originated at Bantam Books in the 1980s. It closed in 1999.

Among the initial August Loveswept offerings are Remember The Time by Annette Reynolds, Dream Lover by Adrienne Staff, The Vow by Julianna Garnett, This Fierce Splendor by Iris Johansen, The Baron by Sally Goldenbaum, Lightning That Lingers by Sharon and Tom Curtis, Tall, Dark and Lonesome by Debra Dixon, and Legends by Deb Smith.