Print dominates but e-books growing for kids

Print dominates but e-books growing for kids

Children are reading more print books than e-books, although the popularity of e-reading is rising, according to the Childwise Monitor Report 2015.

Childwise, a company specialising in market research with children, interviewed more than 2,000 UK school pupils (aged between 5 and 16) about their reading habits and found 78% of respondents regularly read for pleasure.

Print books were more popular than e-books, as 55% of respondents said print is their favourite medium. Only 11% preferred reading on tablet devices, 8% chose e-book readers, and 5% said mobile phones.

Reading traditional books was more common amongst younger children; 72% of 7-10 year olds read in the week prior to the survey compared with 63% of 11-16s.

However, ownership of e-book readers is rising. A fifth of children now have their own, compared to 16% last year and just 5% in 2010. Some 17% said someone else in their home owns an e-rading device.

The sector that suffered the most this year was comics, with 54% of children saying they read comics this year compared to 62% last year. Only one in 10 of said they buy comics for themselves, and only three in 10 said they receive them from other people.

Across all types of reading, 5-16 year olds spend just over half an hour every day reading, down slightly from 0.7 hours per day.  Primary and secondary age children read for around the same time on average - 5-10s and 11-16s both spend 0.6 hours a day reading – but 9-10 year olds read the most, as they spend nearly an hour a day reading.

For the report, Childwise interviewed 2,192 children and teenagers aged between 5 and 16 in 79 schools in the UK. Most schools were state run and were chosen to give a respresentative mix of demographics, including range of abilities and location ie. rural, suburban or urban.

Interviews from age 7 upwards were carried out online, whilst the youngest children (age 5–6) were interviewed face to face.