Penguin Random House is soft launching a new consumer and business-to-business lifestyle brand called Penguin Living.
Penguin Living, the brainchild of Ebury m.d. Rebecca Smart, is a series of live consumer events which will promote authors and experts specialising in personal development.
The brand's overarching aim is to "empower people to live life better" by making best use of its authors' ideas, advice and insight.
The Penguin Living website, www.penguinliving.co.uk, will go live on Monday (4th July). Its Twitter handle is @penguinliving and it will be promoting its first event on 11th September with the hashtag #DoItBetter.
Smart, who is also responsible for PRH personal development imprints Vermilion and Rider, said: "Penguin Living is an exciting audience-focused initiative that provides our authors with new ways to connect with readers both through and beyond the book. The Penguin Living team is planning a range of services to inspire and inform our audiences so that they can live, work and play better."
A ticketed event in London, billed as a "Careers Immersion Day", involving a series of talks with workshop elements from selected authors and experts, will take place at Conway Hall on 11th September.
The day, priced £15 per session or £40 for the whole day, will be divided into three segments: "Getting a New Job", "Managing Your Career" and "Career Choices", with PRH's authors and experts offering tips on CV "Dos and Don'ts", how to give a great interview, changing careers and flexible working. Authors confirmed so far are Tim Vincent, the author of Nail That Interview, Caroline Goydar, author of Gravitas, Alice Olins and Phanella Mayall Fine, authors of Step Up, and John Williams, author of Screw Work and Break Free. Books will be on sale throughout the day.