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Pottermore defends selling e-books directly

27.06.11 | Charlotte Williams

Pottermore has responded to retailers' frustrations over being unable to sell the Harry Potter e-books, saying the idea was to "ensure ease of availability across all reading devices".

Retailers hit out at J K Rowling's decision to sell the Harry Potter e-books directly through her Pottermore website, which will launch in October. A Pottermore spokesperson said: "Pottermore is designed to encourage the reading and re-reading of the Harry Potter books in all formats and editions, both print and digital, to both existing and new generations of readers. We think this will have a positive effect on those selling physical books as well as on sales of digital ones."

He added: "The decision to make e-books exclusive to the site was to ensure ease of availability across all reading devices and to the widest possible audience and also to support the ultimate intention of the site to be an online reading experience.”

Among the retailers who attacked the Pottermore plans was Waterstone's. A spokesman for the chain said last week: "We always sought to add value for the fans when a new Harry Potter book was released and their launch days have become the stuff of legend at Waterstone's and other booksellers.

"We're therefore disappointed that, having been a key factor in the growth of the Harry Potter phenomenon since the first book was published, the book trade is effectively banned from selling the long-awaited e-book editions of the series."

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By JULIAN RIVERS

.......THEY HAVE FORGOTTEN THE READING DEVICE CALLED A BOOK . HOW CAN THEY MEET THE WIDEST POSSIBLE AUDIENCE WHEN EVEN NOW, THE VAST MAJORITY READ BOOKS AND ONLY 5% USE READING DEVICES. SHAME .

Mon, 27/06/2011 - 09:12
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By David Gaughran

Julian,

Have you forgotten that the Harry Potter books are already available in print?

Do you not realise that the e-books that are being released are just digital versions of these print books?

I find it funny that booksellers are complaining that they can't sell these e-books, when most don't have the capacity to do so (and up to now had little interest in doing so).

Dave

Mon, 27/06/2011 - 09:16
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By iucounu

Julian, perhaps I missed this, but are they going to stop printing Harry Potter books? If not, what does your comment mean?

Mon, 27/06/2011 - 09:17
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By Alternative Publisher

I'm keen to know the RRP of the e-book if there is just one source, for a high demand book, will they discount and sell cheap for volume or will they protect value and push for higher price? The industry is watching.

Mon, 27/06/2011 - 09:21
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By JULIAN RIVERS

Yes I goofed sorry . ...

Mon, 27/06/2011 - 09:25
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By Bookish

did retailers really hit out against Pottermore - I got the impression that no one really cared!

I haven't been inundated in my shop by 8 year olds demanding HP for years...I mentioned to a kid the other day about Pottermore..they looked at me blankly and they had never heard of it!

Mon, 27/06/2011 - 09:41
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By Ali Cooper

Surely it is the publisher and not the booksellers who has effectively paid for all the publicity and helped to make the books widely known and to become popular. The booksellers have simply taken the largest share of the revenue. It is also the publisher who has paid for editing and other preparation costs. So, in whatever format the books are sold, the way this is done should be an agreement between the author and the publisher.

It is a sound business decision for the author and/or publisher of such a popular series to sell books directly rather than via retailers but it is insulting to readers' and booksellers' intelligence to use 'ease of availability' as a euphemism for 'we keep all the profits'.

Mon, 27/06/2011 - 09:50
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By indie - outie

hopefully they will set a sales price where they make a margin and sell at it. stick to it.
unlike the silly print versions of books where the publishers sell their souls.

take the costs add margin, theirs my price?? retailer - buy items add costs add margin- theres my price !!

not the silly working backwards we do that uneavens the field

Mon, 27/06/2011 - 09:59
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By FS

I think it's a great shame that the bookshops which loyally supported the print versions, especially the small independents who could not compete with the supermarkets' special offers but still stocked the books, have been left out of the Harry Potter eBook market. Fair enough to want to set a price and stick to it but it's never a good idea to cut out those who supported you on the way up, especially as many shops opened at midnight and held special Harry Potter events so added to the enjoyment of the books.

Mon, 27/06/2011 - 10:25
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By Handy Manny

I like Waterstone's taking credit for making the Harry Potter series successful...

Mon, 27/06/2011 - 11:11
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By M. Longo

It is still to be seen if there will be any regional sales restrictions, but I would imagine not. That is what I would call "ease of availability". If you haven't tried to a buy a book from an online retailer just to find that that retailer can't sell that particular book to you because of where you live, then you're not really into ebooks.

Mon, 27/06/2011 - 11:11
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By M. Longo

It is still to be seen if there will be any regional sales restrictions, but I would imagine not. That is what I would call "ease of availability". If you haven't tried to a buy a book from an online retailer just to find that that retailer can't sell that particular book to you because of where you live, then you're not really into ebooks.

Mon, 27/06/2011 - 11:12
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By BSEL

Where is the BookScan wizzard? How many copies of Harry Potter books were sold last week?

Mon, 27/06/2011 - 11:14
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By David D. Brown

eBooks are about the author and reader getting a far better financial deal. The two losers are traditional publishers and bookstores. Nothing Pottermore does will change those trends other than accelerate them as a leader in the book trade.

Simply is both a publisher and author, much as many presses are in the reference and text book area, where they make lots more money than in traditional trade. eBooka are the sweet spot for readers, based on price--and the ability to update anything in less than a week at virtually no cost, and the authors themselves.

This is no different than what has happened to other retailers such as Staples in the office market and Circuit City and a host of others in the electronic space.

In the US the book chains are virtually gone and indies suffering. BN has bet its future on the Nook.

These megatrends seem unstoppable until another comes along. As Warren Buffett said, "In a serious situation one is usually better off manning the lifeboats than repairing the ship."

The bookstore industry seems to be there now.

Mon, 27/06/2011 - 11:22
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By Martin

I would like to know how much profit the book stores have already made from the Harry Potter books.

I truly feel for the plight of the B&M book stores but they need to re focus their business approach rather than lash out at everything they feel is an affront to their business.

I love the Potter books and am grateful they were printed in the first place.

Mon, 27/06/2011 - 12:29
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By MWinner

If you want to advertise you should pay like anyone else.

Mon, 27/06/2011 - 12:41
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By Old Bookseller

Martin, traditional B&M bookstores made very little profit out of HP. Each book was an exercise in customer retention because Bloomsbury would sell copies to anyone who wanted them, and supermarkets used the book as a promotional tool to get customers to visit their stores and purchase other profitable stuff. They could afford to loss-lead. Booksellers couldn't, so we made hardly anything from the books.
In many ways, HP did more damage to the traditional B&M bookshops in the UK than good, simply because of the numbers being sold, and supermarkets wanted in. The shame was the publisher (how many other titles published by Bloomsbury do supermarkets sell?? - this was the argument used) allowed their product to be devalued by these sellers. And damaged the book trade as a result. And sell no more to supermarkets than pre-HP.

Mon, 27/06/2011 - 12:54
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By whose book/work is it anyway

Well said Ali - it's the author who creates the book, then, as in the case of JK R has to put up with the near impossibility of getting published, begging at publishers' and agents' doors, but hey, when they get famous suddenly everyone want not just their pound of flesh, but almost all of the beast.

JK is having none of it. I hope this will teach the profiteers, margin addicts and 'pile-'em-high' managers a lesson.

Mon, 27/06/2011 - 13:14
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By Martin

But surely this is also the fault of the B&M bookstore for not realising the problem and addressing it via greater discounts or co-op agreements.
I doubt that Bloomsbury would alienate a large portion of their front facing book sales but not addressing the issue of their RRP being lower than expected to maintain a reasonable profit margin on that title. I guess this goes for every title that falls into this catagory, I can think of a half dozen cooking books which fall into this catagory.

I understand a lot of the problems facing B&M bookstores and it depresses me because I enjoy a good book shop as much as the next person.

Mon, 27/06/2011 - 13:26
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By Monkey Hands

I know alot of children (and adults) who have read the Potter books but very little else.
I'm not 100% convinced on how good it's been for the industry or booksellers on the whole...

Mon, 27/06/2011 - 13:39
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