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Piccadilly teams up with New Look
08.05.12 | Caroline Horn
Piccadilly Press is launching an advertising campaign in the changing rooms of high-street fashion chain, New Look.
Holly Goldberg Sloan's I'll Be There will be promoted in New Look stores in cities such as Birmingham, Cambridge and Nottingham with a poster featuring a QR code to download the book's first chapter. W H Smith, which is tagged on the posters, will promote the book in-store throughout May. The title is already being compared to David Nicholls' One Day.
Piccadilly expects the campaign to reach more than a quarter of a million teenagers and young women.
M.d. Brenda Gardner said: "I'll Be There is a fabulous book and we were determined to put it in front of as many potential readers as possible."