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Poetry Book Society cuts "will hit sales"
18.04.11 | Benedicte Page
Poetry publishers have united en masse to demand the Arts Council overturn its decision to stop funding the Poetry Book Society, saying the demise of the organisation would lead to a "considerable loss of sales".
A total of 43 publishers, including Parisa Ebrahimi at Chatto & Windus, Dan Franklin at Jonathan Cape, Gaby Morgan of Macmillan Children's Books, Neil Astley of Bloodaxe and Michael Schmidt of Carcanet, have co-signed a letter to Dame Liz Forgan, chair of Arts Council England. Letters from Faber and Picador have been sent separately.
The publishers warn the poetry sector of British publishing is a "delicately balanced, even fragile, ecology" which cannot continue without reaching readers, as the PBS helps it to do. "The closure of the Poetry Book Society would lead to a considerable loss of sales for a large number of UK poetry publishers during a time of unparalleled economic challenge," they said. "It would be a massive loss to poets, publishers and readers alike."
The protest came in the same week as a letter from the Royal Society of Literature, published in the Times Literary Supplement, expressed "dismay" at the ACE decision. RSL president Colin Thubron and chair Anne Chisholm wrote: "As review space for poetry in the national press is increasingly squeezed, the Poetry Book Society's quarterly bulletin plays a critical role in drawing readers' and booksellers' attention to poets who might not find an audience."
The Arts Council announced it was withdrawing its funding from the society in its latest budget round, saying the PBS' "reach and distribution was not as wide or effective as other applicants'". The decision has already aroused an angry reaction from poet laureate Carol Ann Duffy, and protests from other leading poets including Don Paterson and Blake Morrison.



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The Poetry Book Society is heavily subsidised by the taxpayer and this has gone on for much too long to justify further funding. It has been conspicuously unsuccessful in generating a significant readership for poetry in this country. Furthermore 'sales' are an inappropriate term to use in the context of poetry titles the PBS validate and distribute to society members through a highly elitist process. The titles they recognise do not represent the diversity and quality of poetry available for potential readers. Why, also, are serious questions not being asked about the significant subsidy also being given to Faber in the new 'national portfolio' whilst other vital presses and literature organisation with a truly modern and progressive outlook have been denied funding or simply have never benefited from this opportunity in the first instance. The PBS should stand on its own two feet, along with Caracanet, Bloodaxe, Faber and other subsidised publishers and the handwringing and gratuitously pious criticism is insignificant and irrelevant at this particular moment. The Arts Council deserve praise for presenting this challenge to a tiny group of people who have simply used revenue funding to the tune of millions of pounds overall to maintain an elite and private club for decades. Poetry on benefits is simply not accepatable unless it meets the broad aims of the Arts Council which generally promote much wider access for the publi to the arts. Two thousand members in decades of subsidised work is simply not acceptable.
The PBS boasts that it's poetry book of the month sells 2,500 copies. I would be a very very happy small publisher - who has never taken and would never take any form of public subsidy - if I could be sure I would sell a guaranteed 2,500 copies of a book every month. That is a nice little profit, as any publisher kno.
Market forces should prevail here as they have to with me. If people want to buy poetry they will, if they don`t they won't - same as with any other kind of book.If you can't make a profit, you should close. But 2,500 a month guaranteed sale means they damn well ought not to need a penny of our money.
I just did some sums. That is 30,000 Books a year, sold DIRECT, so without bookshop discounts. That means they must be making at least70K a year at a modest estimate. And they also need ACE nmoney ? Pull the other one.
The full facts about the Poetry Book Society and the TS Eliot Prize have not been widely revealed in the public domain. Each quarter the PBS Choice generates guaranteed purchases of around 2000 copies for the single chosen collection of poetry. For Arts Council England subsidised publishers, like Caracanet and Bloodaxe Books (who frequently benefit from a 'Choice')this generates additional revenue. For commercial publishing house like Faber, Cape and Picador ( who also regularly benefit from a Choice) this reduces their commercial risk in publishing poetry, which itself is a very unpopular genre in the booktrade.
In addition each quarterly Choice guarantees a shortlisting plus £1000 for each author in the TS Eliot Prize. It's hardly surprising that the authors are writing furiously to the brodsheet press, but they surley have a vested interest here, as do the publishers who are also signatories to much of this noise.
The real shame is that - apart from their avarice for taxpayers funds - their dependency culture on subsidy has blinded them to the public antipathy for poetry and also prevented legitimate and excellent poets interested in developing new audiences winning wider recognition. The Aerts Council should stick to its guns and alow a new wave of poets and progressive publishers to emerge.
Like many articles this one talks about possible outcomes if the Poetry Book Society closes due to the funding being removed. I thought the Poetry Book Society was going to continue with or without funding, so surely the question is how funding should be allocated rather than a discussion of a scenario that isn't happening.
The Poetry Book Society gets a very large discount from publishers (they pay us not much more than £2 per book according to the agreement I'm sent when I submit our seasonal launches for consideration), so the annual guaranteed sales to members do seem to be enough for them to manage to fund themselves. I agree with Susan on that. I would like to hear what the funding is needed for before making a decision.
I do think it's right for the taxpayer to fund the arts including poetry. The question of whether or not the arts are important is a separate one, but it's clear to me that we should fund arts projects that are important and incapable of survival without funding. Poetry may not make money as a business but it's important to people at various points in their life, even if they don't have the same passion for it as the minority who do value it in a more continual way. Without funding to publishers we will seriously damage this art form as it can't pay its own way.
Susan, you seem to be under a misapprehansion that the PBS is a publisher. It is a book club, founded long ago by TS Eliot and Stephen Spender to make it easier to get poetry books into the hands of the people who would want to read them.
I can say from experience and from talking to many people that even when people know they want to read poetry, they will not buy any until they know what's out there. The bookshops don't stock enough of it to make a representative choice available. The libraries both ditto and are (come to think of it, like the bookshops) closing. The fact that Eliot and Spender felt the need to found a PBS should be enough to indicate that it was ever thus - and, fortunately, perhaps, in the days after the War the arts were seen to represent somehing vital about the culture for which we had been fighting and were deemed worthy of backing at a national level. The PBS is also a legacy of that generosity and idealism.
Any vehicle that enables sales must surely, in our grim capitalistic, X-Factor times, be considered a good thing. And the cost of doing that need not be high. The PBS has a hardworking staff of four staff, not all full-time, and operates on a shoestring. They're not a swish operation. Sure there are things that could be rationalised, ironed out and updated - the model is 50 years old, for one thing, and consumer habits have changed - and yes, they could certainly do with broadening both their reach and their poetry church - but the booklet they produce, the information they make available, and the TS Eliot prize for poetry and the locus it provides, are all very good and useful things.
N.b., in the spirit of a disclaimer, I can admit here out of three publications none of my poetry collections has been a Selection or even a recommendation in the PBS listing. So you can't accuse me of vested interest.
The Poetry Book Society does much more than just support its paying membership. As well as the free student membership, there's the T S Eliot shadowing and reading groups schemes, the work on pamphlets and the new websites, which have news and comment on poetry and details of poetry events.
Why should poetry not be subsidised like other artforms that don't pay their way? Surely literature is just as important as opera, if much less well funded?
Poetry publishing is in a looking-glass world where there seem to be more authors than readers (other sectors may be discovering that world for themselves these days). The PBS is by no means perfect but has well-established mechanisms that are a good place to start for developing readership through recommendation, and through availability (especially the recently created website for buying books well beyond the range of the recommendations). The mechanisms in some ways are too well-established and need some improvement, but the Arts Council has the right kind of leverage (if it was still funding the PBS) to encourage that. A poet bringing out a book in the same quarter as Heaney is not going to be the Choice, for instance, so a different set of categories for the books, and a wider range of selectors changed more frequently would also help. It does help that they now include pamphlets in a rather minor way, but they could make more of that.
The quarterly (not monthly) cycle has a long lead-in, and pubishers would be getting books ready now to be submitted for the season in April-June 2012 that looks like the first quarter with no PBS to submit to. Anyone in the book trade will know the importance of being able to get the scheduling right, and at a single stroke the Arts Council has made things annoyingly difficult for the whole range of poetry publishers, many of them not funded at all. The problems of overproduction of poetry titles (yes, I'm saying that and I'm a poet) could be structurally affected by changing the rules, for instance that a collection coming out within a certain number of years of the poet's last one would not be eligible. The Arts Council isn't beyond that kind of fine-tuned engineering of the fields they work in, but instead of that, they've simply cut the whole thing.
I agree with all that Peter says. The Poetry Book Society is well placed to help poets, poetry publishers and poetry readers far more. Perhaps they were already going in some of the directions Peter suggests, judging by the questions they ask me when I submit collections by our authors. If so, hopefully they will be successful when they apply for funding again.
I also want to say I disagree with the suggestions in this thread that poetry is unpopular and for a minority. Although it's hard to sell poetry books, poetry is actually very popular. It's just that people enjoy it in other ways. A look at the internet soon shows how many people are enjoying sharing their poetry. People enjoy poetry at events, both face-to-face and online.
That popularity doesn't seem to make it any easier to sell books, and to be fair to the Poetry Book Society they are helping with that to some extent - and could help more. The cuts to funding weren't specifically aimed at poetry. Inpress received funding and they're certainly a great help to independent publishers, sending out a sales force to represent literary fiction and poetry to bookshops with admirable success.
Ironically I agree with all your previous commenters. If I were head honcho at the Arts Council England, I would award a hundred grand a year to the four leading independent poetry publishers: Bloodaxe, Carcanet, Anvil and Salt. Wealthy commercial publishers like Cape and Faber wouldn't get a bean. I would also insist that each publisher has to publish at least a dozen new British (not Irish or American!) poets per year or lose all their funding. (Publishers like Carcanet clearly prefer publishing dead American Modernists to living breathing British poets.) Everyone who knows anything at all about the British poetry scene knows that British poetry editors have been getting away with lavishly state-subsidised murder for decades.
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