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Parragon Books teams with Nickelodeon
15.06.12 | Charlotte Williams
Parragon Books has acquired master publishing rights in the UK for Nickelodeon UK children's entertainment portfolio.
The Nickelodeon UK brands include Teenage Mutant Ninja Turtles, Dora the Explorer, SpongeBob SquarePants and Winx Club.
Parragon will release more than 60 new books from spring 2013, based on more than 300 new animated television episodes which Nickelodeon will roll out in 2012. The range of titles will include a variety of formats from storybooks and activity to novelty and books-plus titles, across different price points.
Mark Kingston vice-president of consumer products UK, Australia, Russia, Israel and CEE, retail sales and trade marketing Europe said: "The new book offering is set to complement Nickelodeon UK's activity on air and enhance the brand experience for our audience, keen to enjoy their favourite shows across a variety of media."