You are viewing your 1 free article this month. Login to read more articles.
Nielsen Book has moved into India with its sales data monitoring service BookScan India to begin collecting data from 3rd October, and the first week’s charts to be released on Friday 15th October. According to Nielsen data collected already Frederick Forsyth’s The Cobra was number one last week, while Indian author Chetan Bhagat (pictured) took four of the top 10 chart places.
It is estimated the panel covers over 50% of organised book sales in India and by the end of 2010, in a typical week, the panel will measure over 55,000 different titles, with a combined sales volume of over 500,000 units and value of R12 Crore (approx £1.7m a week).