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Bertrams has appointed Toby Bourne as the wholesaler’s digital director. The company has “ambitious" plans to grow academic e-book sales over the next three years.
Meanwhile Jason Cherrington has been made Bertrams commercial director.
Bourne, previously Bertram’s buying and marketing director, takes up the newly created role of digital director today (2nd September). Graeme Underhill, Bertrams m.d., said the reaction of the role underpinned the delivery of the Bertram Group strategy and recognised the company’s “ambitious” plans for academic e-book sale growth on its dawsonera platform over the next three years. As part of this, Bertrams will expand into international markets during the new financial year, Underhill said.
He added: “Our academic e-book platform, dawsonera, is at the heart of our growth strategy in the coming years. The rapid growth of e-books and the investment the business is making in dawsonera means we must have the appropriate focus at executive level on this channel in order to exploit fully the opportunities across our core academic markets in the UK and internationally.”
Bourne will also be responsible for developing Bertrams’ print on demand capabilities in terms of range depth and speed of supply to customers, Underhill said.
Cherrington, the company’s new commercial director, was previously group sales director. He will concentrate on creating a more “joined up approach” to Bertrams' physical and digital offering.
Underhill said: “The book market is changing rapidly. E-books and the internet are changing the way books are being consumed and Bertrams needs to be able to respond to these changes quickly and decisively to grow our sales and achieve our ambitions.”
Bourne said he was “looking forward to working with publishers to bring content to our customers across the world.”
Cherrington added: “The opportunity for Bertrams to grow in the UK and internationally has never been greater as we continue to build on the market investments made over the last 2 years. Therefore, to lead all group commercial functions for a business that is so dedicated to the success of customers, publishers and book market per se is indeed a privilege, and one I’m very much looking forward to.”