Blaming gender for boys' reading habits "absurd"
Publishing industry figures...
Hodder acquires picture book from Cambridge art graduate
Hodder Children’s Boo...
Orchard and NLT announce school reading challenge
Orchard Books and the Natio...
The Reading Agency and Phoenix comic launch competition
The Reading Agency has laun...
Amazon partners with Samsung for new app
Samsung has today launched ...
New app route for Macmillan Children's
19.12.11 | Caroline Horn
Macmillan Children's Books has launched its first app, Dear Zoo, ahead of the 30th anniversary of the classic lift-the-flap book by Rod Campbell in 2012. The Dear Zoo App will retail for £2.99.
Sara Lloyd, digital director for Pan Macmillan, said: "For us, an app always has to deliver something very special. We've developed a digital version of the lift-the-flap experience, but we've also delivered so much more than that, with entertaining animations, a game and exclusive new artwork from Rod himself, as well as synched audio from Caroline Quentin."
Publisher Andersen Press has also announced a digital first with the launch of its first colour e-picture books. Four titles featuring Elmer and the Little Princess, as well as the classic Not Now, Bernard, are now available on the UK's iBookstore, priced at £4.49. Little Princess title I Want to Do It by Myself! (Tony Ross) will be available for Christmas.