Samsung to be FBF 'innovation partner'
Global technology giant Sam...
Acton Smith to give Bookseller Children's Conference keynote
Moshi Monsters creator Mich...
Film deal for Quercus surfing tale
US producer Leighton Lloyd ...
Illustrator launches auction for Warchild
Illustrator Leigh Hodgkinso...
Magic Light launches Gruffalo app
Entertainment company Magic...
New app route for Macmillan Children's
19.12.11 | Caroline Horn
Macmillan Children's Books has launched its first app, Dear Zoo, ahead of the 30th anniversary of the classic lift-the-flap book by Rod Campbell in 2012. The Dear Zoo App will retail for £2.99.
Sara Lloyd, digital director for Pan Macmillan, said: "For us, an app always has to deliver something very special. We've developed a digital version of the lift-the-flap experience, but we've also delivered so much more than that, with entertaining animations, a game and exclusive new artwork from Rod himself, as well as synched audio from Caroline Quentin."
Publisher Andersen Press has also announced a digital first with the launch of its first colour e-picture books. Four titles featuring Elmer and the Little Princess, as well as the classic Not Now, Bernard, are now available on the UK's iBookstore, priced at £4.49. Little Princess title I Want to Do It by Myself! (Tony Ross) will be available for Christmas.