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Myers wants joined-up thinking over book events
18.05.11 | Lisa Campbell
Dominic Myers has called on the book industry to collaborate in creating more nationwide events like World Book Night in order to enhance the dialogue around books. The Waterstone's m.d told the Book Industry Conference forum yesterday (17th May) that book sales were increasingly being driven by events and appealed to different sectors of the industry to draw on their individual strengths to make those big events happen.
He said: "We are all in it together. We need to co-operate in establishing a larger number of consumer-focused events using the equity we have in people like authors." He also repeated calls made earlier in the conference for booksellers to be kept informed of the media coverage on books so they can be prepared with extra stock.
Myers flagged up the 2012 London Olympics as a retail opportunity not to be missed, particularly in selling sports books. In an age of "instant news" he added that having the capacity to respond quickly to breaking stories with potential links to books was also increasingly imperative. He said: "In my first week at Waterstone's, Salinger died and I was told it would take two weeks to get his books into our shops. Now we get in memoriam books into the shop by the afternoon."
More "joined up thinking" also had to be created around Super Thursday, he said, and asked if the industry should be considering launching a big event in November to get "pre-Christmas sales moving."
One forum member said the industry should consider a promotion around the book chart Christmas "number one" on the same scale as the Christmas music chart number one, which received a positive reception from the panel, which also included World Book Night c.e.o Julia Kingsford and South Asian Literature Festival director Jon Slack. Kingsford called on the industry to encourage more people to give books as gifts, including people within the trade and Slack highlighted the celebrations associated with the South Asian culture such as Diwali as valuable opportunities to promote books.


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I wouldn't like to guess how many hours I've wasted doing window and table displays for sports books every time there was a World Cup or Olympics. I say wasted because, as far as the books were concerned, "I counted them in and I counted them out". The sales were underwhelming.
I know that sports books sell - I've worked in shops where the sales were comparable to the history section - but I don't think a big push during the 2012 Olympics will make a huge difference, outside the obvious opportunities for selling programmes and guides to tourists.
My sports sales always came from a mixture of the latest hardback biographies and the old favourites: Wisden, Rothman's Football Yearbook, Reed's Nautical Almanac, Where to Ski. People generally knew what they wanted and apart from the young bloke who might grab a football hooliganism title to go with his John King novel, there weren't many impulse buys.
However, I agree with Mr Myers that the 'breaking news' aspect is very important - sports sales may be resistant to table displays and promotions, but they skyrocket whenever anyone wins a match or medal and there's a danger that if hard copies can't be supplied quickly, e-books will fill the gap.
The real sales opportunity for the Olympics will, I think, come several months later, when the inevitable rush-job biographies are released for the Christmas market.
But who will take responsibility for organising trade-wide, cross-retail book events? The BA? Don't make me laugh. The idea of a 'Super Thursday' has been around for a few years now according to a search on this site. It is a pity that it has taken three years for someone in the trade to think 'holy crap - we should probably do something with this'. Same applies to the Christmas number one - although William Hill and Waterstone's have been 'joined-up' on this for years.
Oh, good. Meanwhile .....
Oh, good. Meanwhile .....
But who will take responsibility for organising trade-wide, cross-retail book events? The BA? Don't make me laugh. The idea of a 'Super Thursday' has been around for a few years now according to a search on this site. It is a pity that it has taken three years for someone in the trade to think 'holy crap - we should probably do something with this'. Same applies to the Christmas number one - although William Hill and Waterstone's have been 'joined-up' on this for years.
I wouldn't like to guess how many hours I've wasted doing window and table displays for sports books every time there was a World Cup or Olympics. I say wasted because, as far as the books were concerned, "I counted them in and I counted them out". The sales were underwhelming.
I know that sports books sell - I've worked in shops where the sales were comparable to the history section - but I don't think a big push during the 2012 Olympics will make a huge difference, outside the obvious opportunities for selling programmes and guides to tourists.
My sports sales always came from a mixture of the latest hardback biographies and the old favourites: Wisden, Rothman's Football Yearbook, Reed's Nautical Almanac, Where to Ski. People generally knew what they wanted and apart from the young bloke who might grab a football hooliganism title to go with his John King novel, there weren't many impulse buys.
However, I agree with Mr Myers that the 'breaking news' aspect is very important - sports sales may be resistant to table displays and promotions, but they skyrocket whenever anyone wins a match or medal and there's a danger that if hard copies can't be supplied quickly, e-books will fill the gap.
The real sales opportunity for the Olympics will, I think, come several months later, when the inevitable rush-job biographies are released for the Christmas market.
You are absolutely right about Super Thursday. Some years ago while various steering groups were in discussions over Bookaholism the Guardian et al were devoting acres of print coverage to Super Thursday, an entirely made up notion. could the trade be bothered to get behind this free promotion and run with it. of course not, they just moaned about too many books all coming out at the same time.
When have Waterstone's responded to an event an got books into stores that afternoon?
Go back to your balloons, Dominic old chap.
"Dominic Myers has called on the book industry to collaborate in creating more nationwide events like World Book Night in order to enhance the dialogue around books"
Of course, public libraries have been doing this for years, with the valuable leadership, support and co-ordination of Reading Partners. How ironic that the bookselling industry is looking to libraries for ideas on promotion - at a time when our government has decided that anyone with a bit of time on their hands can run a library...
Good idea. Though it would help if Waterstone's branches were a little easier to deal with for local organisations who want to put on literary festivals and small 'off-site' events. There is seemingly a festival in every town in Britain and it is big business. Time to get a bit more involved?
The record industry manages to organise an annual independent record shop day, with special releases only available on the day from those shops - how about something similar for independent bookshops? Bookbuyers may be less likely to buy limited editions than CD buyers but there must be some overlap...I am currently overwhelmed by emails from publishers with suggestions about organising readings for Independent Booksellers week. A combination of readings plus special editions would perhaps work better?
Is this all Mr Myers has got to think about ? Once Waterstones is sold, restructured and operating successfully it will be time to consider ideas like this. In the meantime they should concentrate on core issues.
Well said Daphne. If Dominic should take his eye off the ball for a fraction of a second the whole chain known as Waterstone's could be sold off and he may not be around to sell lots of sport related books when the Olympics are in full swing.
Waterstone's have been working with neilsen and William Hill for the last two years, announcing the front runners and odds for the Christmas number one.
I would have thought that, as captain of the ship, Dominic Myers would have chosen to stay at the helm and give encouragement to his crew in these times - master mate says not a recent word has been heard from the 'old man' until this BIC exhortation.
Alex Ingram wants to re-arrange front of W shops to digital...anybody would think that all jobs are secure, W shops are fully stocked, and everything is hunk dory
Presumably these musings are to deflect from the likely CVA.
Nice to know that Waterstones will make sure your books are in store quickly-once you're dead that is.........
Waterstone's themselves had said it is having difficulty with the notion and implementation of providing a download service in all of their stores... having a digital section front-of-store will drive people to amazon because, quite simply, that brand and the Kindle are known more. Simple fact.
People come in and ask us if we sell the Kindle.
We say no, we stock the sony reader, and they have a look and then leave. We know full well they are going home to go online and will ultimately go to Amazon.
Until stores provide an in-store downloadable service, Waterstone's are dead.
"Now we get in memoriam books into the shop by the afternoon."
Tehehehehe!
Bless his cotton socks.
I like Dom, I really do, but this is utter nonsense.
On the actual point of the article, I do agree but there are currently bigger fish to fry methinks.
"Waterstones saved buy cull of authors..." Sorry, is this "The Day Today"? Why does an author have to die for Waterstones to be able to get their books in quickly? And if it can do it for the dead, why can't it do it for the living?
BREAKING NEWS: Waterstone's wants other people to spend money driving customers to their stores.
Just spotted this post. Good to see that someone who has obviously been at the 'coalface' for many years appreciates that many people enjoy reading about sport. For people who have joined the trade more recently, the Rothmans is now sponsored by Sky. And for those really old people who remember the publication of the original football annual – shortly to be in its 125th edition – it's now the Nationwide. (previously the News of the World annual).
Yes, Dominic, we are all in it together, we do need to co-operate. Good to see someone at Waterstone's is waking up to reality at last...
Here's some joined-up thinking: Waterstone's sales are down and Dominic is the MD, so let's replace him with a new one. Mr Daunt? That'll do nicely.
Well that didn't last long, did it?
Until he comes back as head of books for HMV-oer!
a short spell at waterstone's and then off he goes again, back to hmv!