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More publisher offers for IBW
21.06.13 | Joshua Farrington
Further offers have been unveiled by publishers to help independent bookshops boost their businesses in Independent Booksellers Week (IBW), which starts on 29th June.
HarperCollins non-fiction imprint William Collins is holding a competition to win a recreation of a promotional event held at Foyles in Charing Cross Road in May to launch Matt Rudd's book, The English: A Field Guide. The promotion saw a beach scene set up in the window, complete with deckchair, sandcastles, with a sunburnt actor occupying the space and interacting with the crowds. Independent bookshops can pitch to have the scene set up in their own window, or have Rudd and illustrator Simon Spilsbury attend for a signing, or receive POS material. Bookshops can apply by contacting email@example.com.
HarperCollins has also created an event kit around the 90th birthday of Judith Kerr this month, with a chance to pitch for an author visit from Kerr in the autumn together with an actor in tiger costume for an in-store event, or for a bottle of champagne, Tiger cupcakes, and prints for 10 shops. Bookshops should contact firstname.lastname@example.org.
Random House will be turning over its Windmill website to an IBW celebration. Authors including Jenni Fagan, Alastair Campbell and Thomas Harding will be discussing their favourite indies, and there will be guest blogs from independent booksellers and pictures and memories from the Cornerstone team about their own much loved local bookshops. They are also producing a book called Letters to Klaus, publisher Klaus Flugge's collection of illustrated envelopes sent to him by children's illustrators such as Tony Ross and Axel Scheffler.
Independent publisher And Other Stories is also getting involved, offering discounts to any shops ordering more than five copies of either Down the Rabbit Hole by Juan Pablo Villalobos or Lightning Rods by Helen DeWitt. The offer, running until 6th July, can be obtained through Faber Factory Plus reps or Macmillan Distribution, quoting 8YJ.
Hundreds of indie bookshops have signed up to participate in the week, with many exclusives already announced, including collectible editions of J R R Tolkien's Roverandom, Agatha Christie's And Then There Were None and The Tiger Who Came to Tea (HarperCollins). Authors including Simon Armitage and Yann Martel and created handwritten book extracts to be sold as prints, and Penguin is selling Penguin and Puffin Classics as a buy-one-get-one-free deal, and Orion is offering a special price for debut author titles.
The week is designed to promote and celebrate independent bookshops across the country.