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WHSmith has teamed up with the British Heart Foundation to offer money off vouchers to those who donate books, dvds or cds to the charity.
Customers who donate at least one book, cd or dvd to one of the more than 580 British Heart Foundation shops across the UK will receive a £5 book voucher. These can be used in WHSmiths on purchases of £15 or more. The Great Exchange promotion will run until 28th June.
WHS business unit director for books, Rachel Russell, said: "We are always looking to get new customers to buy books in our stores and I am delighted that in doing so we can support such a good cause."
British Heart Foundation Shops c.e.o, Ken Blair, added: "We are thrilled to be able to offer our donors a special thank-you with the help of WHSmith. We absolutely rely on the support of the local community to keep us running and without their vital donations, we risk reducing the care and support available to vulnerable heart patients across the country.
"Please help us beat heart disease together and donate your unwanted items to your local BHF Shop."
Customers can call 0844 412 5000 or visit bhf.org.uk/shops to find the location of their nearest branch.