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Romance publisher Mills and Boon is to launch a social networking website. The online platform will launch on Monday (6th April) and will include a variety of features, including blogs, forums and reviews. Tim Cooper, director of direct and digital marketing at the publisher, said: "We know we have a loyal customer base and we're trying to facilitate them being able to communicate and get closer to the brand and the authors."
The site will branch directly off Mills and Boon's main website and will work in the same vein as Facebook, allowing users to create a profile. "I think it's always good to allow consumers to get closer to your book or your product," said Cooper. "It's great to give customers a voice."
Once registered the user will have the functionality to maintain their own blogs, take part in forums on new books, and read tips on how to write Mills and Boon books.
As one of the "key" parts of the community Mills and Boon is launching a Book Challenge in partnership with The Reading Agency. Community users will be set the challenge of reviewing 5,000 books. The reviews can be of any length and be on any book. If 5,000 reviews are achieved by the end of the year then the publisher has said it will donate the same number of books to independent charity, The Reading Agency.