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McDermid backs value of publishers

Little, Brown author Val McDermid has backed the role of publishers, as children's laureate Julia Donaldson spoke of her concern over the future of high street bookshops.

Speaking at the All Party Parliamentary Writers Group and All Party Parliamentary Publishers Group Author Dialogues Evening last night (6th March), organised by the Publishers Association and chaired by MP Tristam Hunt, crime writer McDermid argued publishers were needed to make an author's efforts "the best they can be".

She also stressed the value of publishers' sales, marketing and creative teams in "putting the books in the hands of the people who will most enjoy reading it". She added: "A quite scary part of the digital economy is that another role for publishers is to protect me [from piracy]. There's a serious danger in not taking this seriously. We have to make sure there are writers in future, adding to the gaiety of nations."

McDermid also stressed the importance of copyright and royalties: "We don't ask to be paid because we're greedy, we're paid because it's a career. If you can't write your next book because you're on your 53rd march to save the libraries, that stops you writing and diminishes culture as a whole."

Little, Brown c.e.o. Ursula McKenzie, who was in conversation with McDermid, said self-publishing through the internet was "wonderful in many ways", but said: "If you want to reach the widest possible audience, if you're ambitious for your writing, you need to be able to get your book out through multiple channels, and that is where I have anxiety on all our behalfs, the pressure on high street bookshops, as they are so important to getting books to readers . . . you can't rootle around [in an internet shop]."

The Bodley Head author Robert Levine agreed on the importance of multiple channels and of publishers, adding: "I need a good editor and a ticking clock. Publishers aggregate risk. Our [authors and publishers'] interests run in the same direction. With Amazon, they want to sell Kindles, so they need to sell anything with letters, so I'm relying on their goodwill. I would rather rely on a business partnership."

Meanwhile, Donaldson, when asked how she felt about the survival of high street book retail, said: "I'm pretty worried about bookshops. I think it's a shame that the Net Book Agreement went. Initially it was indies being killed by chains, and now the chains are going, so it's Amazon and Tesco, and that is a big worry. It does seem obvious to me that if a publisher is publishing two versions of a book [print and digital], I don't imagine that will increase the market two-fold. I do worry."


However, she also said that her only element of "optimism" was that any bookshops opening up at this time must be "pretty gritty" and likely to survive.  

McDermid added: "I think there is a niche for strong indie bookshops. [But] the existence of chain stores as we knew it in the '90s is dead in the water."

McDermid and Donaldson also said there would be something to be gained by authors "bandying together more" to speak out about the value of copyright. McDermid said: "Will there be a cultural landscape of any kind for our grandchildren if [the enfringment of copyright] continues?"

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The Bat says: I have been a high street bookseller for 24 years. When I first opened my shop there were many book shop chains (large & small or should that be long & short), WHS & other large newsagency chains, supermarkets who sold a few paperbacks, and thousands of independent bookshops...all supported by the NET Book Agreement...all generating local and national taxes for the enconomy.
These days supermarket chains sell books at half the rrp and foreign firms on-line sell books for one third of the rrp including delivery!
I don't know if they generate any income for the country though.
If you sell only by price, the value of books will diminish because booksellers start discounting wars... and you end up with marketplace sellers selling thousands of titles for 1p plus shipping! Is it any wonder people expect to download eBooks for nothing...

@BookBat From what I can see, supermarkets seem to be reducing the number of books they sell so I'm not sure that's going to continue to be a problem. The types of writing they sell are the ones most affected by free and cheap ebooks - you can get great cookery books and romantic/genre fiction cheaply.

I agree that perception needs to be changed about what constitutes good value for a book, and we do find people buy our ebooks even though the price is just a little lower than the printed books. Books are great value and this strange idea that a matter of a few pounds makes a difference to whether or not people will buy, or that it shows the seller to be 'greedy' should change. It's not a problem for us and I've been surprised by how much easier it is to sell ebooks.

I disagree that sales of ebooks by a publisher selling print books wouldn't double the amount of sales. It does. It more than doubles them. Sales of print books seem to stay about the same whether or not there are ebook versions, but if we bring out an ebook version it sells more easily than the print book. The ebooks are quite clearly going to be a great financial help to publishers, and I'm certain they will help finance the costs of producing print books.

The reason ebooks add extra buyers, rather than taking away print book buyers, is that they buy in a different way. They buy an ebook because they really want an ebook. And they buy on impulse - they see a book or hear about a book and buy it instantly. It's like having sweets by the till in a supermarket - you weren't going to buy them but they're so quick and tempting to pick up.

Ebook buyers are also less influenced by the desire only to buy big name authors and new titles. With print books this is one of the major obstacles - buyers mainly seem to go for that limited number of books. With ebooks they might buy anything and they do.

They love the convenience of it. The see a book, they want it right now, and they get it and start reading it. They have also told me they often have problems paying by Paypal, credit card etc, on some sites, so they get their one click payment option set up on Amazon and it's easy for them. All of these reasons have surprised me, but I can understand it.

Ebooks don't only double the number of books we sell, they more than double them. They help us with international sales too. Ereaders are creating a massive number of reading addicts and they really are multiplying the number of buyers dramatically.

Incidentally, we also allow library loans of our books and I find this leads to more sales as people don't want to wait for a book if it is already out with somebody else. And sometimes they just buy it on impulse anyway. I'm not sure why some major publishers have pulled out of OverDrive and library lending schemes but I think it's a mistake. These library lending schemes also use the Kobo as Amazon won't allow loans of Kindle books, so they are an important way of helping build competition for Amazon and we need that.

The Bat says: I have been a high street bookseller for 24 years. When I first opened my shop there were many book shop chains (large & small or should that be long & short), WHS & other large newsagency chains, supermarkets who sold a few paperbacks, and thousands of independent bookshops...all supported by the NET Book Agreement...all generating local and national taxes for the enconomy.
These days supermarket chains sell books at half the rrp and foreign firms on-line sell books for one third of the rrp including delivery!
I don't know if they generate any income for the country though.
If you sell only by price, the value of books will diminish because booksellers start discounting wars... and you end up with marketplace sellers selling thousands of titles for 1p plus shipping! Is it any wonder people expect to download eBooks for nothing...

@BookBat From what I can see, supermarkets seem to be reducing the number of books they sell so I'm not sure that's going to continue to be a problem. The types of writing they sell are the ones most affected by free and cheap ebooks - you can get great cookery books and romantic/genre fiction cheaply.

I agree that perception needs to be changed about what constitutes good value for a book, and we do find people buy our ebooks even though the price is just a little lower than the printed books. Books are great value and this strange idea that a matter of a few pounds makes a difference to whether or not people will buy, or that it shows the seller to be 'greedy' should change. It's not a problem for us and I've been surprised by how much easier it is to sell ebooks.

I disagree that sales of ebooks by a publisher selling print books wouldn't double the amount of sales. It does. It more than doubles them. Sales of print books seem to stay about the same whether or not there are ebook versions, but if we bring out an ebook version it sells more easily than the print book. The ebooks are quite clearly going to be a great financial help to publishers, and I'm certain they will help finance the costs of producing print books.

The reason ebooks add extra buyers, rather than taking away print book buyers, is that they buy in a different way. They buy an ebook because they really want an ebook. And they buy on impulse - they see a book or hear about a book and buy it instantly. It's like having sweets by the till in a supermarket - you weren't going to buy them but they're so quick and tempting to pick up.

Ebook buyers are also less influenced by the desire only to buy big name authors and new titles. With print books this is one of the major obstacles - buyers mainly seem to go for that limited number of books. With ebooks they might buy anything and they do.

They love the convenience of it. The see a book, they want it right now, and they get it and start reading it. They have also told me they often have problems paying by Paypal, credit card etc, on some sites, so they get their one click payment option set up on Amazon and it's easy for them. All of these reasons have surprised me, but I can understand it.

Ebooks don't only double the number of books we sell, they more than double them. They help us with international sales too. Ereaders are creating a massive number of reading addicts and they really are multiplying the number of buyers dramatically.

Incidentally, we also allow library loans of our books and I find this leads to more sales as people don't want to wait for a book if it is already out with somebody else. And sometimes they just buy it on impulse anyway. I'm not sure why some major publishers have pulled out of OverDrive and library lending schemes but I think it's a mistake. These library lending schemes also use the Kobo as Amazon won't allow loans of Kindle books, so they are an important way of helping build competition for Amazon and we need that.