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M&B seeks Shades success with e-book shorts

Romance specialist Mills & Boon is to resissue 12 backlist titles as digital shorts with new packaging to appeal to readers of the Fifty Shades of Grey trilogy.

Priced £1.99 and available through millsandboon.co.uk as well as retailers, the erotic shorts, with titles including Under His Hand and Cuffing Kate, have been released today (4th July) and are written by the publishers' "twelve best erotica authors". Other titles include Night Moves by Eden Bradley, Taking Her Boss by Alegra Verde and Taste of Pleasure by Lisa Renee Jones.

The publisher's website flags up the new series with the line: "Want more than Fifty Shades? Mills & Boon have the answer with 12 Shades of Surrender!"

M&B is also planning more erotica, with full-length books coming in August, September and October by two different authors. The publisher is "actively searching" for new authors to write erotica, as they aim to increase their range.

M&B head of marketing Tara Benson said: "Mills & Boon has published erotica under the Spice imprint since 2008. These 12 titles are a selection of the best editorial from our finest writers, re-jacketed to speak to fans of Fifty Shades who are looking for their next erotic read."

Tim Cooper, head of digital at M&B, said: "We have experienced a boom in our whole range of romantic fiction as well as our erotica line (Spice) over recent years. It is great to offer female readers the full range of content from soft romance through to erotica, so they can choose the right book for their mood. Since launch our monthly sales of Spice have grown 1,150%.
 
"Erotica is becoming more mainstream and acceptable as we and others evolve our packaging to become less explicit and women become ever more empowered to read what they want to and enjoy."