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Lonely Planet shop opens
29.06.12 | Lisa Campbell
Lonely Planet’s own-brand bookshop stocking solely LP titles opened today (29th June) in Manchester Airport.
The 100-sq-metre shop, based in Terminal 1, is the first Lonely Planet bookshop to open in Europe, with the only other based in Sydney Airport, Australia.
Lonely Planet has partnered with LS Travel Retail UK & Ireland—which also owns Watermark and Relay—to create the store, which features interactive audio screens. In a unique feature, visitors will be able to touch the area in the world they are travelling to on an interactive globe and be given travel advice on it about the region via Lonely Planet’s website.
It is the first time Lonely Planet has had a strong retail presence in a UK travel hub since W H Smith entered into an exclusive partnership to stock Penguin Travel Books in 2009.
Fin Casey, LS Travel Retail UK and Ireland m.d., said: “The Lonely Planet store opening at Manchester Airport contributes significantly to our growth momentum in the UK. It follows closely behind three store openings already in 2012: Watermark Books at Kings Cross, RELAY at Cannon St, and the La Maison du Chocolat pop-up store in Terminal 5, London Heathrow."
Shona Gold, Lonely Planet sales and marketing director, said the fact LP was investing in a new bookstore in the current climate was “exciting".
“We are absolutely keen on keeping the brand special for customers. That is the whole point of the Manchester Airport store, which is really iconic. That is why we are investing in something expensive in this climate,” she said.
Manchester Airport sees 19 million passengers through its doors every year.