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Little, Brown is dropping the price of its iBook version of Breaking Dawn to coincide with the paperback publication today (Thursday 19th August) of the latest book in the hugely popular Twilight series. The price will drop from £13.99 to £4.49 from today, which will be a discount of 44% on the paperback r.r.p of £7.99.
Publishers have said they want to see e-books priced at close to parity with the prevalent print edition, but the publisher has been criticised by customers on Apple's iBookstore for its pricing of Breaking Dawn, with the Kindle edition available for £3.59, and the hardback priced at £7.49 on Amazon, and on Waterstones.com for £8.29.
One customer, Rach.k.592, gave the book a one star review and wrote as a comment on the iBookstore: "Love the book for £13.99?!?!? That's a joke!!! Would be a five star review with a reasonable price!" Even at £4.49 the iBook will be more expensive than the paperback bought via Amazon.
A spokesperson for Hachette said: "We want to ensure that our e-books are good value and therefore we consistently review our pricing and frequently make adjustments to the price of our e-books."
Retailers">http://www.thebookseller.com/news/125778-breaking-dawn-to-be-biggest-pap... are anticipating Breaking Dawn to be one of the most successful paperbacks of 2010.