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Library e-book lending works for all, DBW told

The system of lending one e-book per library user works for authors, agents, booksellers and librarians, a session at Digital Book World discussing the sector heard yesterday.

At the session, entitled 'Where Do Libraries Fit Into the Ecosystem?', publishers were encouraged to use libraries' developed communities in order to market, loan and even sell their digital content.

The session followed comments made on the first day at DBW's c.e.o. panel during which Brian Napack, Macmillan US president, defended its decision not to allow e-book lending to library users. In response to a question from the floor, Napack told delegates: "We believe in libraries, so we are committed to that. We have spent a lot of time looking for a business model, the fear is I get one library card and never have to buy a book again, so we are hard at work, we continue to wrestle with it."

But Steve Potash, who heads up Overdrive's library e-lending service, which accommodates the one e-book one user model, rejected this view. He said: "There is a misperception that there is a problem with e-book lending in libraries. But the one e-book, one user model is the perfect complement for authors, retailers, publishers and agents. The fact that one or two trade publishers haven't figured it out yet, does not mean that the other 98% are having any problems with it." Potash joked publishers should pay libraries for inclusion in their digital catalogues as it actively promoted their books and their authors. "The library is the best way of getting every author, every new release elevated sales," said Potash.

The view was backed by Christopher Platt, a librarian with the New York Public Library, who argued there were many more book readers who viewed their online database than were allowed to loan books. He said the library, in co-operation with OverDrive, had recently introduced "buy-now" buttons in order to allow those who could not loan the ability to buy. "We know that Amazon, or B&N, is just a click away." Potash suggested libraries could use their brand name to drive digital sales overseas: "Globally they want your e-books, 70% of Europe wants English-language e-books."

Platt said he wanted publishers to better include libraries in their ongoing digital development, and to stop worrying about the risks. "We don't want any of you to go out of business because then we wouldn't be able to serve our users." He added when he heard publishers talk about "communities", he had to remind them that libraries already had developed social networks. "We have over 90,000 Twitter followers and we promote your books on it. When you reach out to have conversations with librarians understand that they are already connected to the people you want to reach."

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If libraries are so great for boosting ebook sales then how come Amazon shows such complete disinterest in supporting them? No doubt because their own research does not support the idea. If anything they appear very comfortable in letting the opposition support library lending so as to boost their own market share.

Looks like Mr. Jones needs to learn the difference between the words "loan" and "borrow" (next to last paragraph.) Pretty bad for a literary site.

For canute: how is borrowing an ebook (the one e-book, one user model) different than borrowing a hard copy of the book?

I didn't think Steve Potash was joking when he said that for all the value publishers get from exposure in libraries, they should be paying libraries to do it. When we see the numbers, we'll know more.

There has been a huge interest in user-to-user lending , now that Amazon Kindle and Barnes & Noble Nook both allow it. The way it works is that a user can loan certain books to one friend for up to 14 days. During that time, the original user can't access the book, and after the 14 days is up, the book returns back to their personal library. The trouble is getting the publishers on board. Not all publishers allow their books to be lent between users in this way.

We're creating a website, Booklends, that will make it easy for Kindle and Nook users to find people with whom to loan and borrow books. Visit http://www.booklends.com to sign up for our mailing list, and we'll let you know when our site is finished (probably within a week or so)

I agree with Christopher Platt and Steve Potash about the importance of libraries in generating interest in ebooks. Libraries have all the latest copies of books in hardcopy so it is just the same with ebooks (if it was possible to get all the latest copies)customers still want the book instantly and if it's out on loan they will buy a copy rather than wait so the interest generated helps publishers and booksellers more so than libraries.

Amazon are not usually in the market for selling to libraries so this area would be a huge entry for them with stiff competition however they can establish themselves in the ereader market which they have successfully done and are trying to keep the ebook sales to themselves whilst they become established. Perhaps like Apple a few years ago, soon they might expand out their ereader software to become more compatible?

If libraries are so great for boosting ebook sales then how come Amazon shows such complete disinterest in supporting them? No doubt because their own research does not support the idea. If anything they appear very comfortable in letting the opposition support library lending so as to boost their own market share.

Looks like Mr. Jones needs to learn the difference between the words "loan" and "borrow" (next to last paragraph.) Pretty bad for a literary site.

For canute: how is borrowing an ebook (the one e-book, one user model) different than borrowing a hard copy of the book?

I didn't think Steve Potash was joking when he said that for all the value publishers get from exposure in libraries, they should be paying libraries to do it. When we see the numbers, we'll know more.

There has been a huge interest in user-to-user lending , now that Amazon Kindle and Barnes & Noble Nook both allow it. The way it works is that a user can loan certain books to one friend for up to 14 days. During that time, the original user can't access the book, and after the 14 days is up, the book returns back to their personal library. The trouble is getting the publishers on board. Not all publishers allow their books to be lent between users in this way.

We're creating a website, Booklends, that will make it easy for Kindle and Nook users to find people with whom to loan and borrow books. Visit http://www.booklends.com to sign up for our mailing list, and we'll let you know when our site is finished (probably within a week or so)

I agree with Christopher Platt and Steve Potash about the importance of libraries in generating interest in ebooks. Libraries have all the latest copies of books in hardcopy so it is just the same with ebooks (if it was possible to get all the latest copies)customers still want the book instantly and if it's out on loan they will buy a copy rather than wait so the interest generated helps publishers and booksellers more so than libraries.

Amazon are not usually in the market for selling to libraries so this area would be a huge entry for them with stiff competition however they can establish themselves in the ereader market which they have successfully done and are trying to keep the ebook sales to themselves whilst they become established. Perhaps like Apple a few years ago, soon they might expand out their ereader software to become more compatible?