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LBF to launch Children's Zone
29.03.11 | Charlotte Williams
London Book Fair is launching a Children's Innovation Zone this year, which will include a theatre on the show floor for the first time.
The theatre is designed to showcase ideas specific to children's publishing, with contributors to include Bloomsbury art director Val Braithwaite. Macmillan will also present a review of its promotions around The Gruffalo on Red Nose Day.
For the second year, LBF is continuing its partnership with www.childrensillustrators.com, the online resource for children's illustrators, animators and agents, to create an "Illustrators Corner". It will include a display area, with the shortlisted illustrations for both the Cheltenham Illustration Awards and New Illustrator Awards 2012 to be on show.
Children's authors including Philip Pullman, Roger McGough, Eoin Colfer, Francesca Simon, Lauren Child and Frank Cottrell-Boyce will be attending the Fair this year, along with Gruffalo-creators Julia Donaldson and Axel Scheffler.
Children's publishing seminars within the wider LBF programme include "Graphic Novels as Literature", with speakers including journalist Paul Gravett and Vintage publisher Dan Franklin, and a talk on "E-books and the Young Adult Readers" by analyst Michael Norris.
LBF's Emma Lowe said: "Visitors always rate the children's zone as one of the most important parts of the fair. It's certainly always one of the busiest areas and we're looking to attract even more people with the illustrators' corner, which was a real success last year, and the new feature of the Innovation Zone.
"We want everyone to come away inspired by both new ideas and established talent".