You are viewing your 1 free article this month. Login to read more articles.
Ladybird is to publish a range of Hello Kitty pre-school titles, having acquired UK rights from Fluid World, UK agent for Hello Kitty brand owner Sanrio.
Ladybird will publish a range of formats for 0-3-year-olds, launching in September 2011 with two board books (£4.99), a buggy book (£4.99) and a touch-and-feel playbook (£7.99).
Publishing director Eric Huang said: "Hello Kitty and Ladybird are a natural match. Both are iconic brands, and both appeal to parents and children. We have had great fun creating a range of baby books that are about friendship, learning and fun—themes at the core of both Ladybird and Hello Kitty."
Fluid World senior brand manager Victoria Charles added: "Ladybird has such strong nostalgia with parents who remember the brand from their childhood and makes it the perfect partner to launch a range of infant books."