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Little, Brown in the US has announced the launch of a new crime and suspense imprint named after a road in Los Angeles that has been home to scenes from books by authors such as Raymond Chandler and James Ellroy.
Mulholland Books will be run by editor John Schoenfelder and Miriam Parker will serve as marketing director.
http://www.publishersweekly.com/pw/by-topic/industry-news/publisher-news... target="_blank">Publishers Weekly reports that the first titles will be released next spring, with mysteries by prosecutor Marcia Clark and Lawrence Block, while http://www.mediabistro.com/galleycat/revolving_door/little_brown_launche... target="_blank">Galley Cat adds Duane Swierczynski to the line up.
By 2012, the imprint aims to publish 24 books a year, releasing one hardcover and one paperback every month.
Little, Brown publisher Michael Pietsch said via a statement: "There is an extraordinary body of suspense fiction being written today--novels and stories whose goal is to entertain and surprise at all costs, from the first sentence.
"Everyone at Little, Brown is excited to be taking part in the launch of Mulholland Books, an imprint whose goal is to single out these writers and publish them with an eye to community building and fresh marketing that has only become possible today."
Parker told PW: “We felt that while Little, Brown is great at publishing in this category, with the small list we had we didn’t have the opportunity to discover new talent.
"With an imprint list focused just on suspense fiction, we have great opportunity for growth and immersion in the category.”