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Kobo to sell e-readers in Portugal
25.09.12 | Lisa Campbell
Kobo has announced a partnership to sell its e-readers through Fnac stores in Portugal as it ups its international expansion programme.
The Canadian-based company will sell the Kobo Touch in four colours—black, silver, blue and lilac—for €99.90 (£80) in Portugal, offering Portugese readers a catalogue of over 3 million digital books to choose from, of which it says over one million are free. Kobo already partners with FNAC to sell its e-readers in France, and recently launched in Brazil.
Cláudia Almeida e Silva, general manager for FNAC Portugal, said: "The Portuguese language is the common heritage to four percent of the seven billion inhabitants of the planet, across five continents. We feel this entry into the Portuguese e-book market is a priority for FNAC due to its growth potential. We are confident that this great partnership with Kobo can help transform the reading experience in Portugal while also further growing the number of titles available in Portuguese.”
Michael Serbinis, c.e.o. of Kobo Inc said it was an "exciting time” to be in the e-reading market. “With our global experience, combined with our partnership with FNAC, I believe we can revolutionise reading in Portugal,” he said.