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Kobo to expand into Holland

Kobo is to expand into Holland as it announces a partnership to sell its e-readers through Dutch retailer Libris Blz.

The Canadian-based digital book and e-reader company will begin selling its Kobo Touch reader through the chain from 30th January for €129.00 (£107.80) and its e-bookstore now includes “thousands of bestselling Dutch titles".

In the UK W H Smith is selling the Kobo Touch e-reader for £99.99 and Asda is selling it for £97.

C.e.o of Kobo, Michael Serbinis, said: “Through our new partnership with Libris Blz, we’re confident our expansion into the Netherlands will be a huge success. Kobo’s focus has always been to bring e-reading and e-books to people everywhere around the world. 

"By launching in the Netherlands, and bringing e-reading to the passionate Dutch reading community—we are one more country closer to delivering on that promise.”

Caroline Damwijk, managing director of Libris Blz, said: “Libris Blz and Kobo are a perfect fit, as we are driven by a strong passion for reading and books and both organisations see great potential in e-reading.”

Kobo was recently bought by Japanese company Rakuten, which also owns Play.com.
 

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Kobo has shown that they can grab significant marketshare when they work with a country's leading chain of bookstorees. In Canada they're up to 36% marketshare because of their relationship with Chapters/Indigo, which is 10% higher than the Kindle's marketshare there, with Sony and a collection of others further back rounding out the rest. How big is Libris BLZ, in relation to the competition in the Netherlands?

Kobo has shown that they can grab significant marketshare when they work with a country's leading chain of bookstorees. In Canada they're up to 36% marketshare because of their relationship with Chapters/Indigo, which is 10% higher than the Kindle's marketshare there, with Sony and a collection of others further back rounding out the rest. How big is Libris BLZ, in relation to the competition in the Netherlands?