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Rowling launches "mysterious" website

Harry Potter fans have been reacting with excitement to a mysterious website launched by J K Rowling.

Pottermore.com features a pink holding page with the description "coming soon" and Rowling’s signature underneath.

The website was discovered by fans after a "Secret Street View" challenge where 10 Potter websites were given co-ordinates that led to a different letter in the Pottermore name being revealed, Digital Spy reports.

The letters were pieced together to reveal the website's address.

Pottermore.com has sparked rumours that more Harry Potter novels are on the way, but Rowling’s PR company Stone Hill Salt told The Bookseller that was not the case.

A spokeswoman said: "It is not another Harry Potter book but we cannot reveal any more at this stage, fans will have to keep an eye on the website. It will be launching soon."

The spokeswoman refused to confirm if the site was linked to the release of the author’s e-books. 

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Could this be the long awaited HP encyclopaedia?

Hope so!

but not a prequel or sequel...!

What's the betting that this is an enhanced iPad book-app, making use of the device's added functionality? "Potter - More", geddit? Maybe it'll take the launch of a new title by a hugely popular author like Rowling to really drive sales of enhanced book-apps. That's not a good word for them, but I can't call them books.

There are also two links to YouTube where it says she will make an announcement in 6 days' time.

Nick Saunders, if you don't have any interest in a franchise (and author) that has revitalised children's books worldwide, brought literacy to children and adults who had no interest in books, created a billion-dollar film franchise, etc, I suggest you don't bother adding your sad and pathetic comment.

Something like this seems most plausible. it would be consistent with rowling's social ambitions, which include improvement to education, getting kids to read more, and so on. I would look for it to be more of an open, exploratory experience. And cross-platform would be much more attractive to me. (Speaking of which, it would be a useful datapoint if someone knew whether there were any special deals re. the Potter title on the iBookStore.)

Seems possible he was just a bit bored by silly advertising? You sort of just made up meaning out of his comment and ran with it.

Perhaps this new report from back in April is a clue?

Harry Potter and the electronic book set to net JK Rowling £100m
http://thescotsman.scotsman.com/scotland/Harry-Potter-and-the-electronic...

"Experts believe that move could revolutionise the world of electronic publishing, triggering rocket sales of e-book readers such as Kindle and the iPad."

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