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iPad users may not become book readers, report finds

A large proportion of iPad owners in the US have not used the device to read an e-book, a survey from media and publishing forecast firm Simba Information reveals.

A report on the firm's "Trade E-Book Publishing 2011" showed that 40% of iPad owners have not read a book on the device, with 45% of survey respondents saying they instead read e-books on the PC or Mac.

Senior analyst and author of the report Michael Norris said: "A lot of people equate the sale of a new sale gadget with the creation of a new reader, and it just doesn't happen. In both the offline and online world, there are a lot of independent factors and distractions that will keep a person from discovering and enjoying a book."

The survey also found that during 2010, women for the first time outnumbered men as e-book buyers, shifting from the 2009 results which showed 13% of men and 9% of women had bought an e-book.

Norris added: "In 2009, about 6,000 people a day bought an e-book for the first time. 2010 expansion was less dramatic on the newcomer side, but the population of e-book buyers shifted away from the disengaged and occasional buyer and towards consumers who are more committed to reading print and digital books in general."

 

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Now if you could fold the iPad in the middle so it was easy to hold in bed....But that just breaks it.

I tried folding the corner down too. It didn't like that either.

I am a bookseller and read a great deal. I don't use my IPad to read books. Too busy doing other things on this device,including using Flipbook,watching movies,using other social media sites and playing games to relax.I really do not like the experience of reading books on an IPad or other reader,just not as easy to flip back and forth as a physical book.

I lived on a sailboat for ten years. Started with a Kindle and now an iPad. I have thousands of books that weigh almost nothing. Space is valuable in my old life and in my new life full timing in an RV.

I read on my iPad every single day. I've read more since getting my iPad because it's so much easier to get books and start reading them. I couldn't stand reading them on my computer. I chose the iPad over any other ereader because of the versatility.

Now if you could fold the iPad in the middle so it was easy to hold in bed....But that just breaks it.

I tried folding the corner down too. It didn't like that either.

I am a bookseller and read a great deal. I don't use my IPad to read books. Too busy doing other things on this device,including using Flipbook,watching movies,using other social media sites and playing games to relax.I really do not like the experience of reading books on an IPad or other reader,just not as easy to flip back and forth as a physical book.

I lived on a sailboat for ten years. Started with a Kindle and now an iPad. I have thousands of books that weigh almost nothing. Space is valuable in my old life and in my new life full timing in an RV.

I read on my iPad every single day. I've read more since getting my iPad because it's so much easier to get books and start reading them. I couldn't stand reading them on my computer. I chose the iPad over any other ereader because of the versatility.