'No disruption' after storm hits Walliams stock
HarperCollins is reprinting...
Helen Bower joins Bonnier Publishing
Bonnier Publishing has appo...
Stricken Walliams postpones ‘Mega Event’
David Walliams has postpone...
Scholastic apologises for Israel error
Scholastic has apologised f...
First week Wimpy Kid sales top 1.3m worldwide
Sales of Diary of a Wimpy K...
iPad users may not become book readers, report finds
28.04.11 | Charlotte Williams
A large proportion of iPad owners in the US have not used the device to read an e-book, a survey from media and publishing forecast firm Simba Information reveals.
A report on the firm's "Trade E-Book Publishing 2011" showed that 40% of iPad owners have not read a book on the device, with 45% of survey respondents saying they instead read e-books on the PC or Mac.
Senior analyst and author of the report Michael Norris said: "A lot of people equate the sale of a new sale gadget with the creation of a new reader, and it just doesn't happen. In both the offline and online world, there are a lot of independent factors and distractions that will keep a person from discovering and enjoying a book."
The survey also found that during 2010, women for the first time outnumbered men as e-book buyers, shifting from the 2009 results which showed 13% of men and 9% of women had bought an e-book.
Norris added: "In 2009, about 6,000 people a day bought an e-book for the first time. 2010 expansion was less dramatic on the newcomer side, but the population of e-book buyers shifted away from the disengaged and occasional buyer and towards consumers who are more committed to reading print and digital books in general."