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The price of e-books on the iPad could be lower than previously thought, even as low as Amazon.com's $9.99 tag, according to the New York Times.
According to at least three people with knowledge of the discussions, who spoke anonymously because of the confidentiality of the talks, Apple inserted provisions requiring publishers to discount e-book prices on bestsellers ˜so that $12.99-to-$14.99 range was merely a ceiling; prices for some titles could be lower, even as low as Amazon's $9.99."
"Essentially, Apple wants the flexibility to offer lower prices for the hottest books, those on one of the New York Times bestseller lists, which are heavily discounted in bookstores and on rival retail sites," the paper reports.
"A book that started at $14.99 would drop to $12.99 or less once it hit the bestseller lists."