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Indiebound creates indie recommendation site
17.10.12 | Lisa Campbell
The Booksellers Association’s IndieBound scheme is creating a consumer-facing website of “inspired recommendations” for readers from independent booksellers.
The trade body is currently asking for booksellers to submit their book recommendations for titles they have loved, “hidden gems", "mid-list classics” or simply books selling well, through the site http://www.indiebound.org.uk/bookrecommendations, with the intention of building up an "antidote to algorithm-based, chart-led, celebrity-endorsed book recommendations".
The site will launch in the coming weeks and be supported by new point of sale materials.
Meryl Halls, head of membership services for the BA, said: “We are very excited about taking IndieBound onto the next stage of its evolution. Working with National Book Tokens, we are aiming to engage book lovers with book recommendations, and by creating a community that loves books, extend that engagement by introducing them to the many fabulous independent bookshops in the UK and Ireland.
"IndieBound has been growing in strength as a trade brand, and has been a creative force within the BA and within bookshops for a few years, but with the new initiative we will be driving home the value of real bookshops, delivering real recommendations with real passion, to consumers who love books.”
Each bookseller is expected to receive recognition for their recommendation through the inclusion of shop details and a direct link to their website on the new site.