Independent publisher Nobrow, which specialises in illustrated and graphic art books, has launched a dedicated children's imprint. Flying Eye Books will publish 12 new titles in the next year, with a mix of débuts, work from established authors and illustrators, and a range of work in translation.
Company director Sam Arthur said: "Nobrow has created a few titles aimed at children before, but because our list is mostly adult, we found that a lot of places weren't really interested in stocking us. It made practical sense to create a dedicated imprint and make it that much simpler."
He added: "There's a really healthy children's book market out there, so we knew that if we wanted to join the fun we would have to stand out. We hope we can do that with some of the things we've focused on at Nobrow—art direction, illustration and print quality."
In the first year, the imprint will release books translated from French and German, including Akissi, a popular French comic about a West African girl, by Marguerite Aboiet and Mathieu Sapin. Arthur said: "I don't think publishers take enough advantage of some of the great stuff that is out there in other languages."
The new imprint will be distributed in the UK by Bounce Sales & Marketing.