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Igloo Books aims to up its adult non-fiction output by 40% over the course of 2014.
The independent publisher, which was shortlisted for Children’s Publisher of the Year at the Bookseller Industry Awards 2013, is to invest over £1m in its adult non-fiction.
The money will be spent on acquiring content and hiring specialist staff to oversee the sector, with the publisher recruiting a senior editor to “significantly” grow the list.
C.e.o. John Styring said: “At the moment our adult list comprises 35% of our overall business, which I would like to raise by 50%. Starting by recruiting the very best the industry has to offer, I look forward to expanding the team and working closely together to bolster our offering and achieving this long term goal.”
He added: “In recent years we’ve really made a name for ourselves in children’s book markets across the globe and gained market share by competing against some of the biggest players out there on value, quality and service…we firmly believe that with the right levels of support, energy, ambition and investment this year we can make the same gains and drive similar levels of growth to this side of the business too.”
The indie publisher currently has an array of cookery, reference, puzzle, trivia and coffee table titles.
Last week, Styring featured in The Bookseller's in-depth look at how independent publishers were adapting to survive and thrive in the current challenging market place. At the time, he said the company was trying harder to tailor its publishing to customers’ shifting needs. “It’s also about getting your shop in order and managing costs," he said. "We are trying other channels and selling through John Lewis, for example.”
According to accounts filed at Companies House, Igloo Books made a pre-tax profit of nearly £1.5m last year, a 40% increase from 2012.