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Non-fiction publisher How To Books has partnered up with with multi-media web giant VideoJug to provide free-to-view titles alongside a range of instructional videos.
The Oxford-based publisher already allows free access to more than 200 titles online, but the new deal will see this content sit alongside purpose-created videos, taken from VideoJug's library, showing readers how to follow the instructions.
Chris McVeigh, marketing director of How To Books, said the deal represented "the next stage of our evolving electronic publishing model".
He explained: "Putting the content from our books alongside some of the high quality instructional films from the VideoJug archive will deliver real value to our customers.
"It will engage our authors with a much wider audience than traditional promotional channels currently allow. Based on all the data we’ve gathered, we’re sure it’ll stimulate book sales through the trade.”
The first title in the collaboration, which kicks off this week, will be Fish Pies and French Fries, the follow up to Gill Holombe’s bestselling How To Feed Your Whole Family, which had a "successful run on the web".
McVeigh said: "We’re certain that with VideoJug’s help Fish Pies and French Fries will repeat that success.”
This is thought to be the first in a series of new online ventures for How To Books. McVeigh said: “As times get tougher and promotional budgets are squeezed, we expect to be doing a whole lot more of these types of innovative web based promotion in the future.”