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Hodder and Headline reshuffle sales depts

Four regional sales managers have left the Hodder & Stoughton and Headline Publishing Group sales teams, as the companies announce a sales and marketing reshuffle.

Hodder and Headline are creating a joint regional sales force, made up of seven regional managers, and reporting into Nigel Baines, UK field sales manager. The seven areas to be covered by the reps will be Scotland and North West England; Glasgow and North East England; Manchester and the West Midlands; East and Central England; South West England; West and Central London; and South East England. The H&S and Headline teams previously covered five areas.

In a statement, the companies said the combination of the two sales forces will allow each regional manager to look after a smaller territory, and so enable them to provide better support to a local area.

Hodder & Stoughton sales and marketing director Lucy Hale said: "Our relationships with customers and our authors at a local and personal level are fundamental to our success and this new team, covering smaller territories, will enable us to develop even stronger ties with all our important customers on the high street."

Headline sales director Aslan Byrne said: "Headline is committed to strong partnerships on the high street, bringing brand names and new talent to bookshops everywhere. This united and expanded team will mean that we work even more closely with our key customers all over the country."

The names of those who have left the company, and those who will now make up the joint sales team, are yet to be announced due to the finalisation of contracts. The new structure will commence from January 2012.

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My only question is why has it taken so long to take this action?It is clearly a less expensive and much more practical structure .

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