Headline fires up Tinder Press

Headline is set to grow its literary fiction publishing with the launch of a new imprint, Tinder Press.

The imprint, headed by fiction publisher Mary-Anne Harrington and associate publisher Leah Woodburn, will bring out its first titles in spring 2013, with Maggie O’Farrell’s sixth novel, as yet untitled, to be one of its launch titles.

Tinder Press will publish 10–12 titles a year, with Harrington and Woodburn driving acquisitions, but editors from across Headline are also able to commission for the list. The books, published initially in hardback, will be produced with high production values, echoing the emphasis on “beautiful books” of Bloomsbury’s new imprint, Bloomsbury Circus.

Harrington said: “Tinder Press is conceived as first and foremost a fiction imprint, supported by a dedicated in-house team in sales, publicity and marketing. The time seemed right to grow our literary fiction publishing, giving a small number of titles additional space and the special attention they require to enable them to flourish.”

Woodburn said: “It’s important to us that Tinder Press provides a tailored publishing service, which will mean carving out a unique position on the list for each of our authors, and reaching out as directly as possible to booksellers and to readers alike.”

She added: “We want Tinder Press books to be books to treasure, books you will want to keep—and our production values will reflect this. We will produce beautiful hardbacks and innovative e-books for first format, followed by paperbacks with strong mass-market appeal.”

O’Farrell’s new novel will focus on four eventful days in the life of an Irish family in the heatwave of 1976. Also among the launch titles will be four débuts: The Yonahlossee Riding Camp for Girls by Anton DiScalafani, the Southern US-set novel which associate publisher Claire Baldwin won in a seven-way auction in February; Amity and Sorrow by Peggy Riley, about sisters in an end-of-the-world cult; Snapper by Brian Kimberling, about love and birdwatching in rural Indiana; and the first novel by French writer Michel Rostain, The Son, which won the Prix Goncourt Debut Novel award.

The imprint will also have its own Twitter account and Pinterest board. Harrington said: “We know how to create a real community around our books: it’s a wonderful marriage of new media and old-fashioned enthusiasm.”