Hachette Children’s Group (HCG) has bought the publishing rights to the Care Bears brand.
Hodder Children’s Books, an imprint of HCG, will publish two books this February: the Cheer Bear and the Treasure Hunt storybook and the Hearts ‘N’ Hugs Sticker Activity Book.
Karen Lawler, senior licensing manager at HCG, brokered the deal with Copyright Promotions Licensing Group on behalf of American Greetings Entertainment, the intellectual property and outbound licensing division of American Greetings.
Lawler said: “We are delighted to welcome the Care Bears to the Hachette Children’s Group, adding them to our varied and expanding licensing portfolio. Care Bears is a classic and beloved brand with huge awareness amongst parents in the UK and across the globe. We’re excited to be publishing Care Bears into a range of formats including storybooks, sticker activity and board books, to delight young and old fans alike.”
The Care Bears brand is marking its 35th anniversary this year.