HarperCollins is to explore the "blurring of the line between content and commerce” as a participant in Seedhack, a digital event designed to bring together established companies, start-ups and developers.
The Google Campus event, organised by tech investment fund Seedcamp, is aimed at online retail and fashion start-ups, with developers coming together this weekend (8th-10th February) to cooperate on new ideas.
HC is sponsoring the event alongside companies including Net-A-Porter and Marks & Spencer.
Group director of strategy and digital Nick Perrett said: “Disrupting the way consumers discover, engage with and pay for media content is a massive opportunity for start-ups and we're keen to lead the charge in helping the community understand that opportunity.
"HC is a content business, and an event like Seedhack presents us with limitless opportunities for our content to be incorporated into exciting new products which create completely new relationships and conversations with our readers.”
He described a potential product in which a developer used Collins atlas information to create a smartphone app that could guide users on a literary tour. Perrett added: “The blurring of the line between content and commerce also offers a wide range of opportunities for media content to become an intrinsic part of how online retailers keep their audiences engaged and give them something more than just a transaction.”