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HC sets up global publishing programme
13.06.12 | Charlotte Williams
HarperCollins has set up a global publishing programme, HarperCollins 360, which aims to make each HC title available in all English-language markets, when the necessary rights are held.
The first stage of the programme will see books published in the UK, Australia, New Zealand, India and Canada listed, published and available to booksellers and consumers in the US. The titles will be available in print and in digital formats, capitalising on the publisher's POD partnerships and warehouses with on-site printing machines.
HarperCollins UK's titles will be the first to be shared with HarperCollins 360's US team, from 1st July. By the end of 2012, Canadian and Australian authors' works will also be available in the US.
HC US group marketing director Jean Marie Kelly will take the role of HarperCollins 360 affiliate publisher, and will manage the editorial pipeline and marketing and publicity, working with colleagues at HC US, led by president of sales, Josh Marwell. Group international publisher Chris Wold is leading the initial process from the UK.
President and c.e.o. Brian Murray said: "It is our responsibility to provide our authors with the broadest possible reach through our global print and digital publishing platforms, regardless of where their books originate. We are establishing new publishing roles, with marketing and publicity support, to maximise the global influence of our authors. Our vision is to have the entire HarperCollins book catalogue available for customers in all major territories for which we have rights.
"Through our new POD partnerships and the technology co-located in our warehouses in the US, UK and Australia, we will be able to competitively offer the entire print and digital HarperCollins catalogue; a win for customers as well as the environment as we cut long international freight miles."
HCUK c.e.o. Vicky Barnsley said: "We are thrilled to be able to more effectively publish HarperCollins UK title into the US market. We see this as a big growth opportunity for our authors and their work."
HarperCollins' global catalogue comprises 50,000 print books and 40,000 e-books.