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HC to sell Hello Kitty dictionaries
18.10.11 | Graeme Neill
HarperCollins is planning to release a Hello Kitty branded version of its Collins Dictionaries as part of a new deal with the global brand.
Richard Haines, brand manager at HarperCollins Children's Books, signed the deal with Libby Grant, brand director at Fluid World, the UK licensing agent for Sanrio, which owns Hello Kitty. The deal includes digital rights.
HarperCollins publishes a range of Hello Kitty sticker, activity, tween fashion and friendship guides. It is also planning a branded educational range, with the Collins dictionaries part of that.
Haines said: "We have had tremendous success across our publishing ranges for both younger and older Hello Kitty fans and are very pleased to be able to build on this success with some very exciting plans for new formats and digital products that will appeal to the millions of Hello Kitty fans."