HC hits A Song of Ice and Fire milestone

HarperCollins has printed its one millionth copy of titles from George R R Martin's A Song of Ice and Fire series this year, as it announced it has sold 50,000 e-books of the series to date.

A Dance with Dragons, the fifth volume in the series, which was recently broadcast on Sky Atlantic, is published on 12th July. Six years in the waiting, HarperCollins said it has received more than 15,000 pre-orders to date. It has printed 100,000 copies in the UK in anticipation of its launch.

According to Nielsen BookScan data, the A Song of Ice and Fire series sold more copies last week (43,000) than they did in the entirety of 2010 (40,000). Sales of the books last week (43,000) were up 6,120% on the same week last year. Sales of the books in 2011 (272,000) are up 1,660% on 2010 (15,400). Globally, HC has sold 65,000 e-books in the series.

Publishing director Jane Johnson said: "It gives you a warm glow when a series you've been championing for 15 years finally hits the big time. At the moment it's like riding a comet, George's sales are so astronomical. I haven't seen anything like this since our sales of The Lord of the Rings went through the roof with the release of Peter Jackson's movie adaptation."

Among the HarperCollins plans for publication are a national marketing campaign and the Iron Throne from the television adaptation to feature in Waterstone's Piccadilly between 9th and 14th July. An embargo on the book in Europe was broken and as a consequence, 180 copies of the book are circulating. Voyager pleaded with readers on its blog not to reveal any spoilers.