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HC defends "sexist" jacket
15.09.11 | Bookseller Staff
HarperCollins has defended its publication strategy for the latest novel by Polly Courtney after the author attacked it for being "ultimately degrading to women".
It's a Man's World is published today (15th September) by HC imprint Avon, and follows a woman trying to find success working for a lads' magazine. Former City banker Courtney was critical of the book's cover. She told the Daily Mail: "They dressed up my book as something frivolous, light and racy, which is the complete opposite of what’s inside my books. It is degrading to the writing and ultimately degrading to women. It’s sexist."
Speaking at the launch of her novel, Courtney continued: "A lot of chick lit patronises women. There’s intelligent writing out there and I don’t know why it has to be sold in such a fluffy package. The reason why I left the city was to tell the story of how it really was and that there was sexism. Now my message is in danger of being lost."
Avon signed Courtney after reading her self-published novel Golden Handcuffs, about a woman working in the City of London. Courtney said she is returning to self-publishing.
A HarperCollins spokesperson said: "Avon is right behind Polly Courtney’s timely and important book. Our experience tells us it has a great look and feel and we think Polly will be delighted when she sees it flying off the shelves."



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The way you've cropped the image to illustrate this is rather unfair to HC. On Amazon, the jacket actually shows the whole woman, not just a pair of legs, and is thus quite a lot less sexist than the image you're showing above.
It's still a very chick lit jacket, but not objectifying like the pair of legs above!
Looking at the entire jacket - it isn't very good.
Hi Kate
Agreed it would have been better to get the whole jacket in, but it was quite a tricky one to fit into the space constraints. The full jacket can be seen here... http://www.harpercollins.co.uk/Authors/8482/polly-courtney
Thanks, Katie
Its a pair of legs for pitys sake, we have all got legs and we have all got bums. Get over it.
I bet Polly saw a proof of the jacket so she should not complain now. In any case we all need to bury the 'PC brigade' - such comments like these are unbecoming of mature adults. Sure the publishers like the publicity but in truth it is all pretty pathetic.
I do wonder how Ms Courtney distinguishes between any implied sexism in this cover and the title of her self-published novel Golden Handcuffs, or did she think the latter had a serious ring to it! Baa-humbug!
Well, I'm a woman and I don't understand what the fuss is about. I would say the jacket entirely reflects the subject of the book and is not at all exploitative. In fact, I think it's pretty tame given the subject. Are we really so uptight that we can get all wound up over a pair of shins?
It may or may not be sexist, but it is certainly derivative. Compare and contrast http://images.harpercollins.co.uk/hcwebimages/HCCOVERS/051000/051063-FC2... with http://www.heyuguys.co.uk/images/2010/12/Morning-Glory-UK-Poster.jpg.
Wow, well spotted! Can legs infringe on copyright? All the same, if I see one of my female colleagues sat like that (i.e. most of every day), should I tell her she's betraying the sisterhood? Should I tell her that flashing...gulp...a knee will set feminism back 20 years?
Oops, that was meant to be a reply to Anon...
Polly published her first two novels through Matador, "Golden Handcuffs" and "Poles Apart", and a third title with us, "Defying Gravity", outside her contract with HC. We hope that she will return to self-publish with us again...
So she signed with Avon to publissh her searing indictment of a male-dominated industry? The primarily chick lit publisher? Do your homework people...
"Novelist Polly Courtney has dropped her publisher HarperCollins for giving her books "condescending and fluffy" covers aimed at the chick lit market. Courtney self-published Golden Handcuffs, a fictional exposé of life in the City, in 2006 after quitting her job as an investment banker, following it up in 2008 with Poles Apart, about an ambitious Polish graduate who moves to London. Their success helped land her a three-book deal with HarperCollins imprint Avon, but at the launch of the third book, It's A Man's World, she announced that she would not be working with the publisher again."
http://www.guardian.co.uk/books/2011/sep/15/novelist-ditches-publisher-b...
I don't think it's sexist but I do think it looks like every other lauren weisenberg / candace bushnell book ever published... And if the book's not written in that tone, then yes, the cover is a bad choice. Although, it's interesting - the author's complaints are doing more to promote the book than that cover ever could...
I love it - looks great and what a way to sell a book! Sexy cover and the author gets ticked off and starts a scandal.. although she now appears spoiled. It will be intriguing to see if the book becomes popular or not.
It's about the tone I think. The genre and tone of a book are conveyed by the cover these days. For instance take a look at a few misery memoir books. Their covers are very similar, even if from different publishers.
Leaving the PC issue out of this, it seems that Polly is disappointed by the target market the publishers have chosen. I wonder what her alternative would be?
This jacket is clearly misleading readers, which means that ultimately it will result in lower sales, so it's not good for the publisher or the author. Here's one online review:
"It’s A Man’s World wasn’t the book I was expecting. Reading the synopsis, I expected a male vs female battle-of-the-sexes type novel where Alexa had to strive to make her mark in the male-dominated environment of Banter, a lads mag. And whilst Alexa does strive to make her mark, it was nowhere near how I expected it to be. Instead, It’s A Man’s World is one long, epic tale of how, frankly, lads mags are ruining the world. So where I was expecting a relatively lightish read, instead I get something more hard-hitting and something infinitely harder to take than I’d have liked."
The book's intended readers aren't going to pick it up with this jacket, and the people picking it up (expecting chick lit) aren't going to like it. The jacket is not just sexist, it's also bad marketing.
"space contraints"? This is a web page, not print: the only space constraints are those artificially imposed by your IT people. Wake up, Bookseller bods!!
Perhaps the author wanted her cake and to eat it, and has finally realised that the large, mainstream publishers are in the business of making money, and that a book is a piece of merchandise to be packaged in a way that generates sales. If she wants to deliver a piece of literary art with a 'message' then she will have to try a suitable indie or take her chances with self-publishing and accept that her books will have a smaller market. You can't have it all ways.
If it's all about sales, wonder when we'll see HC issuing their Good News or ESV Bibles with chick-lit covers? Remember, this is Rupert Murdoch country we're in here: nothing should surprise us...
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