HC acquires series by Jeffers

<p>HarperCollins has signed a new deal with its picture book illustrator Oliver Jeffers for a new character series called <em>The Hueys.</em></p><p>Deputy publisher Kate Burns bought world rights to four books, including television, merchandising, licensing, film, e-book, e-version, and digital rights, from Paul Moreton at The Bell Lomax Moreton Agency for an undisclosed sum. </p><p>The first book will be published in 2012 and was described by the publisher as centering around &quot;a group of quirky creatures whose left-of-centre humour has such immediate child-appeal that soon every book featuring the idiosyncratic and engaging characters will be avidly collected by children the world over&quot;.</p><p>Burns described the acquisition as &quot;perfect for a multi-platform launch to target today&rsquo;s technology-friendly child&quot;. </p><p>She added: &quot;<em>The Hueys</em>&#39; publishing programme will dovetail brilliantly with Oliver&rsquo;s existing and ongoing publishing for HarperCollins, so his fans can still look forward to classic picture books as well as enjoying his new character series &ndash; after all, you can&rsquo;t have too much of a good thing.&quot;</p>