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Haynes Manual goes digital in US
24.06.11 | Charlotte Williams
Repair manual specialists Haynes Publishing has created an e-version of its Haynes Manual in the US, presenting it to major retail accounts for the first time, and with plans to test the product on the US market before "refining it for introduction across the globe".
Haynes plans to convert its top 50 selling manuals to e-book format and make them available in the US, via subscription, by autumn 2011. The company will also continue to produce and sell its printed product line.
Haynes Group c.e.o. Eric Oakley said: "With this new product we have been able to incorporate a great deal of material that it is not possible to provide in a printed product. The electronic product includes all of the information in the print version but also includes audio and video clips demonstrating various DIY procedures . . .The nature of the web has also encouraged us to incorporate colour pictures and colour wiring diagrams as well as hyperlinks, definitions and a keyword search function. This product enables us to provide a lot more help to our customers."
Haynes plans to sell the digital versions through its auto-parts store retail account base as well as through its own website.



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