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For the second time this month, a publisher has decided to delay the electronic-book release of a major new title in hopes of maximizing hardcover sales, as the beleaguered industry works out how e-books fit into its marketing strategy, reports the Wall Street Journal.
HarperCollins said it was pushing up publication of Sarah Palin's memoir Going Rogue: An American Life to 17th November from next spring. The publisher said it was issuing 1.5 million copies of the former Republican vice-presidential candidate's book, which is priced at $28.99. But the electronic edition won't be available until 26th December.
This is the first time Harper has withheld the e-book edition of a major title since the form began to gain popularity. Brian Murray, chief executive of HarperCollins Publishers, told the newspaper. "The publishing plan is focused on maximizing velocity of the hardcover before Christmas, at a time when hardcover sales in the industry are down 15%."
Earlier this month Hachette delayed the e-book release of Edward M. Kennedy's memoir, True Compass, citing hardback protectionism.